On the left hand side of the report are the attributes you can order into steps for interactions you would like to track. Visualization options include a summarized table, horizontal or vertical funnels, and a Sankey chart - which best depicts the nature of the journey. These reports are structured sequentially, showing the completion of steps – with additional pathways running parallel – to visualize … the journey! These reports can stimulate discussion, and provide impetus to enact forward looking change for your organization to grow better. Go-To-Market teams can use customer journey reports to increase alignment, noting common mediums and channels visitors convert into contacts, and how they transition into opportunities. You can access these reports from Analytics Tools ⇒ Reports ⇒ Create Report ⇒ Customer Journey Reports in your HubSpot portal. This is currently available to Marketing Enterprise customers. HubSpot has made incremental progress on providing tools to show this and has provided a report that can capture the entire journey.Ĭustomer Journey Analytics depicts how efficient and varied your customer journey is for visitors, contacts, and customers. When visualizing the progress made towards that vision, leaders must view a picture of their organization’s entire customer journey. Leaders in any organization have a similar problem – they need to effectively communicate their strategic vision to drive durable growth.
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